The real estate market isn’t just about today—it’s about where it’s heading. And one of the biggest shifts we’re seeing? The rise of the Latino homebuyer market. By 2040, 72% of first-time homebuyers will be Latino. If you’re in real estate, this is a shift you can’t ignore.
Why This Matters for Buyers & Sellers
Many Latino buyers are new to the U.S. mortgage system and need extra guidance. Their homebuying preferences also lean toward multi-generational living, meaning demand for larger homes is expected to grow. For real estate professionals, building trust and offering bilingual resources can make all the difference.
Breaking Down the Market Data
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Boston & Brockton Trends: Home prices are rising, with Brockton’s median list price sitting at $515K and homes staying on the market for about 46 days.
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2024-2025 Forecast: Home values are projected to increase 22% over the next five years—so waiting for prices to drop may not be the best strategy.
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Why Timing the Market Is a Myth: Every time interest rates drop by 1%, 5 million more buyers flood the market. If you wait for lower rates, you could face significantly more competition.